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	<title>Online Lead Generation Experts - Optimal Webworks &#187; Featured Articles</title>
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		<title>Twitter Tools &amp; Resources For Jumpstarting Your Twitter Experience</title>
		<link>http://www.optimalwebworks.com/web-business-marketing/twitter-primer/</link>
		<comments>http://www.optimalwebworks.com/web-business-marketing/twitter-primer/#comments</comments>
		<pubDate>Wed, 04 Feb 2009 11:55:11 +0000</pubDate>
		<dc:creator>Optimal Webworks</dc:creator>
				<category><![CDATA[Featured Articles]]></category>
		<category><![CDATA[Web 2.0 Business Marketing]]></category>

		<guid isPermaLink="false">http://www.optimalwebworks.com/?p=43</guid>
		<description><![CDATA[We created this list of Twitter resources and tools for a discussion we&#8217;re leading at a LA2M lunch on Feb. 4, 2008 @11:45 a.m. &#8211; 1 p.m. Join us at Conor O&#8217;neill&#8217;s Irish Pub in Ann Arbor. While this is not an exhaustive list of Twitter links, this should serve as a nice resource for [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.optimalwebworks.com/wp-content/uploads/twitter-dog-tashmahal-flick.gif" alt="Twitter dog by tashmahal on Flickr" align="middle"></p>
<p>We created this list of <a href="http://www.twitter.com/">Twitter</a> resources and tools for a discussion we&#8217;re leading at a <a href="http://www.facebook.com/group.php?gid=10523192702">LA2M</a> lunch on  Feb. 4, 2008 @11:45 a.m. &#8211; 1 p.m. Join us at <a href="http://http://www.conoroneills.com/">Conor O&#8217;neill&#8217;s</a> Irish Pub in Ann Arbor.</p>
<p>While this is not an exhaustive list of Twitter links, this should serve as a nice resource for getting started using Twitter. For an extended intro, check out <a href="http://tweeternet.com/">tweeternet</a>.</p>
<p>The discussion will focus on more advanced Twitter issues, such as how to use Twitter in business and marketing. Check out the list of topics and the rest of our Twitter resources. You can also print out this <a href="http://docs.google.com/Doc?id=dgnzfbx8_141ghg6rrd2">Twitter resources</a> post.</p>
<p>Btw, you can follow the Optimal Webworks team! <a href="http://twitter.com/shawnsmith">@shawnsmith</a>, <a href="http://twitter.com/nikkicino">@nikkicino</a> and <a href="http://twitter.com/_samjones">@_samjones</a></p>
<p><strong>Twitter Topics</strong></p>
<p>1) How has twitter changed the way you network?<br />
2) how has it changed the way your busienss operates?<br />
3) What examples can you share about how Twitter has impacted your life outside of business?<br />
4) Twitter Etiquette: What to do and not to do on Twitter<br />
5) How to fight the noise in Twitter?<br />
6) Best tools for managing Twitter?<br />
7) What ways can you use a Twitter account?<br />
8) How can you monetize Twitter?</p>
<p>Can you think of any other discussion points? Share them please :)</p>
<p><strong>What is Twitter?</strong></p>
<p>Twitter is a social network and micro-blogging service, with one of the fastest growing communities online. It allows people to send public private messages in 140 characters or less via the web, a desktop client and mobile phones.</p>
<p>Many people think of Twitter as the same service as Facebook status updates. And it&#8217;s true, Twitter can serve that purpose. But it can also do much more. If you are new to Twitter, watch this video about Twitter in Plain English to get a better understanding of how status updates propelled Twitter&#8217;s userbase.</p>
<p><object data="http://www.youtube.com/v/ddO9idmax0o&amp;hl=en&amp;fs=1" type="application/x-shockwave-flash" width="425" height="344"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always"><param name="src" value="http://www.youtube.com/v/ddO9idmax0o&amp;hl=en&amp;fs=1"><param name="allowfullscreen" value="true"></object></p>
<p><strong>Twitter Etiquette</strong></p>
<p>Twitter etiquette deserves a post on it&#8217;s own, but we&#8217;ll try to sum it up here quickly.</p>
<p>Think of the conversations you have on Twitter as the same as the conversations at a cocktail party. The party features many conversations occurring simultaneously. Which do you want to participate in?</p>
<p>When you approach a conversation, do you immediately blurt out &#8220;I need to go to the bathroom,&#8221; or &#8220;I need some grapes from the grocery store.&#8221; If you did, your comments would likely puzzle the people already conversing. The same goes for Twitter messages and conversations.</p>
<p>The most important goal of updating your Twitter account is to provide value to the conversation, whether that means sharing a link, posting an interesting observation or responding to someone else. Keep that in mind and you&#8217;ll do alright.</p>
<p>Now let&#8217;s get into the nitty gritty of Twitter.</p>
<p><strong>How to send messages &amp; commands</strong></p>
<p>Replies: @username &#8211; send a public message directed at another user. You can send replies to multiple people in one tweet. Example: @username1 @username2 hi</p>
<p>Direct Messages: d username &#8211; send a private message to a single user</p>
<p>Retweets: Copy and paste another user&#8217;s message and add the text RT or Retweet in front of the pasted message. Include the @username of the person who originally posted the message after RT. Then send the message.</p>
<div style="text-align: left;">Hashtags: Place a #tag in your tweet to tag your message. For example, if you&#8217;re tweeting about the super bowl, and appropriate hashtag would be #superbowl</p>
<p><strong>Ways to use Twitter:</strong></p>
<ul>
<li> Share links to items of interest to your network</li>
<li>Re-distribute of content from blog, web site</li>
<li>Pitch journalists and bloggers</li>
<li>Personal Branding</li>
<li>Get Feedback</li>
<li>Hire People</li>
<li>Read News</li>
<li>Make New Friends</li>
<li>Event Updates</li>
<li>Find Prospects</li>
<li>Provide Live coverage</li>
<li>Set Up Meetings</li>
<li>Solicit social media votes on content</li>
<li>Crowd-source questions and answers</li>
<li>Promote specific content</li>
</ul>
<p>Sources:<br />
<a href="http://www.doshdosh.com/ways-you-can-use-twitter/">http://www.doshdosh.com/ways-you-can-use-twitter/</a><br />
<a href="http://www.toprankblog.com/2008/05/top-10-twitter-uses/">http://www.toprankblog.com/2008/05/top-10-twitter-uses/</a></p>
<p><strong>Best URL-Shorteners for Sharing Links</strong></p>
<p><a href="http://bit.ly">bit.ly</a> &#8211; provides superb tracking on links shared<br />
<a href="http://is.gd">is.gd</a> &#8211; shortest url shortener</p>
<p><strong>Twitter Clients</strong></p>
<p>Best Desktop Clients:<br />
Twhirl &#8211; <a href="http://twhirl.org/">http://twhirl.org/</a>(best for managing multiple accounts)</p>
<p>Tweetdeck &#8211; <a href="http://www.tweetdeck.com/beta/">http://www.tweetdeck.com/beta/</a> (best for managing a single account)</p>
<p>Best Iphone Apps:<br />
Paid &#8211; Tweetie <a href="http://www.atebits.com/software/tweetie/">http://www.atebits.com/software/tweetie/</a> ($2.99)<br />
Free &#8211; Twitterfon <a href="http://twitterfon.net/">http://twitterfon.net/</a> (search itunes also)</p>
<p>Best Blackberry App:<br />
TwitterBerry &#8211; <a href="http://orangatame.com/products/twitterberry/">http://orangatame.com/products/twitterberry/</a></p>
<p>Non SmartPhone<br />
SMS &#8211; register your phone number with twitter and text to 40404<br />
Java &#8211; <a href="http://tinytwitter.com/">http://tinytwitter.com/</a></p>
<p>In-Browser &#8211; Twitterfox for Firefox <a href="https://addons.mozilla.org/en-US/firefox/addon/5081">https://addons.mozilla.org/en-US/firefox/addon/5081</a><br />
In-Browser &#8211; <a href="http://twitbin.com/">http://twitbin.com/</a></p>
<p><strong>How to find people to follow</strong></p>
<p><a href="http://mashable.com/2009/01/30/twitter-people-directories/">15 Twitter directories compared via Mashable</a><br />
<a href="http://search.twitter.com">search.twitter.com</a> &#8211; Find tweets based on location, tweeted keywords<br />
<a href="http://shortyawards.com/">http://shortyawards.com/</a> &#8211; top users as voted by other users<br />
<a href="http://mrtweet.net/">http://mrtweet.net/</a> &#8211; analytical report on who you should follow<br />
<a href="http://www.twellow.com/">http://www.twellow.com/</a> &#8211; twitter directory based on interests<br />
<a href="http://www.crazybob.org/twubble/">http://www.crazybob.org/twubble/</a> &#8211; suggestions of new followers based on your friends graph<br />
Scan others&#8217; profiles<br />
promote your twitter through your other outlets (blogs, emails, etc.)</p>
<p><strong>Most Followed 10 Twitterers in Ann Arbor </strong>(<a href="http://twitterholic.com/top100/followers/bylocation/Ann+Arbor%2C+Michigan/">via Twitterholic</a>)</p>
<p><a href="http://twitter.com/_samjones/">http://twitter.com/_samjones/</a><br />
<a href="http://twitter.com/megatokyo/">http://twitter.com/megatokyo/</a><br />
<a href="http://twitter.com/pfanderson/">http://twitter.com/pfanderson/</a><br />
<a href="http://twitter.com/cjuon/">http://twitter.com/cjuon/</a><br />
<a href="http://twitter.com/toddwaller/">http://twitter.com/toddwaller/</a><br />
<a href="http://twitter.com/vielmetti/">http://twitter.com/vielmetti/</a><br />
<a href="http://twitter.com/llaurentsmith/">http://twitter.com/llaurentsmith/</a><br />
<a href="http://twitter.com/GirlyDrinks/">http://twitter.com/GirlyDrinks/</a><br />
<a href="http://twitter.com/shawnsmith/">http://twitter.com/shawnsmith/</a><br />
<a href="http://twitter.com/behindthejersey/">http://twitter.com/behindthejersey/</a></p>
<p><strong>Notable Twitter Tools</strong><br />
<a href="http://twitterfeed.com/">http://twitterfeed.com/</a> &#8211; Syndicate RSS feeds to Twitter accounts<br />
<a href="http://www.twitscoop.com/">http://www.twitscoop.com/</a> &#8211; What&#8217;s hot on Twitter right now<br />
<a href="http://tweetgrid.com/">http://tweetgrid.com/</a> &#8211; Monitoring tool<br />
<a href="http://twinfluence.com/toplist.php?sort=reach">http://twinfluence.com/toplist.php?sort=reach</a> &#8211; Most influential twitterers list<br />
<a href="http://monitter.com/">http://monitter.com/</a> &#8211; another monitoring tool<br />
<a href="http://citytweets.net/">http://citytweets.net/</a> &#8211; Tweets by city (sorry, no Ann Arbor yet)<br />
<a href="http://twist.flaptor.com/?tz=-5">http://twist.flaptor.com/?tz=-5</a> &#8211; Trends monitoring (a little behind)<br />
<a href="http://www.tweetlater.com/">http://www.tweetlater.com/</a> &#8211; Set auto-follows and auto DMs<br />
<a href="http://twitter.grader.com/">http://twitter.grader.com/</a> &#8211; grade your Twitter profile<br />
<a href="http://tweetbeep.com/">http://tweetbeep.com/</a> &#8211; set up alerts via Twitter<br />
<a href="http://twittercounter.com/">http://twittercounter.com/</a> &#8211; Get your Twitter stats<br />
<a href="http://twitturly.com/">http://twitturly.com/</a> &#8211; Most-shared links on Twitter</p>
<p>Long lists of more tools:<br />
<a href="http://twitter.pbwiki.com/%20">http://twitter.pbwiki.com/ </a><br />
<a href="http://wtips.blogspot.com/2007/04/twitter-tools.html">http://wtips.blogspot.com/2007/04/twitter-tools.html</a></p>
<p><strong>Top Twitter Blogs &amp; Posts</strong></p>
<p><a href="http://www.twitip.com/">http://www.twitip.com/</a><br />
<a href="http://mashable.com/2008/10/23/how-to-improve-twinfluence-and-twitter-grade/">http://mashable.com/2008/10/23/how-to-improve-twinfluence-and-twitter-grade/</a> &#8211; How to improve your Twitter grade</p>
<p><strong>There You Have It!</strong></p>
<p>The world of Twitter is always expanding and more and more of your friends and customers are joining it every day. Give it a twhirl (cheesey we know) and see what happens. You might just make some new friends.</p>
<p>If you have other thoughts about Twitter, please share in the comments. We&#8217;d love to see how you are using Twitter.</p>
<p><strong>STILL NOT CONVINCED???</strong></p>
<p>If you&#8217;re still not sure what Twitter is all about and why people find it so useful, check out this excellent slideshare by <a href="http://twitter.com/paulbradshaw">@paulbradshaw</a>.</p>
<p>[slideshare id=1012050&amp;doc=twitterforbeginners-1234274656998600-3]<br />
<a href="http://www.slideshare.net/onlinejournalist/twitter-for-beginners-1012050">http://www.slideshare.net/onlinejournalist/twitter-for-beginners-1012050</a></p>
<p>p.s. awesome twitter dog image by <a href="http://www.flickr.com/photos/tashmahal/2724175411/">tashmahal</a></div>
]]></content:encoded>
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		<item>
		<title>How to Kickstart Your Social Media Strategy</title>
		<link>http://www.optimalwebworks.com/web-business-marketing/kickstart-social-media-strategy/</link>
		<comments>http://www.optimalwebworks.com/web-business-marketing/kickstart-social-media-strategy/#comments</comments>
		<pubDate>Wed, 17 Sep 2008 01:43:33 +0000</pubDate>
		<dc:creator>Optimal Webworks</dc:creator>
				<category><![CDATA[Featured Articles]]></category>
		<category><![CDATA[Web 2.0 Business Marketing]]></category>

		<guid isPermaLink="false">http://www.optimalwebworks.com/?p=17</guid>
		<description><![CDATA[Social media can help you form more intimate relationships with your customers and business partners - even more-so than using blogs alone.]]></description>
			<content:encoded><![CDATA[<p><em><strong>Definition &#8220;Social Media&#8221;</strong>: Social media are internet and mobile tools used for sharing information, discussion and connecting with people with similar interests and location.</em></p>
<p>Social media can help you form more intimate relationships with your customers and business partners &#8211; even more-so than using blogs alone.</p>
<p>Social media strategy is the latest and greatest buzz craze of building your business online, but you shouldn&#8217;t dive in without first taking some time to understand social media and strategies for maximizing it for your business.</p>
<p>In this <strong>Social Media Strategy</strong> Series, we will discuss:</p>
<ul>
<li>What are the Different Types of Social Media Services</li>
<li>Is Social Media Right for Your Business?</li>
<li>Which Social Media Service Should You Use?</li>
</ul>
<p>Ready to move on? Stay up-to-date on the latest social media strategies advice.</p>
]]></content:encoded>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>How to Blog for Your Business</title>
		<link>http://www.optimalwebworks.com/business-blog-strategy/blog-business/</link>
		<comments>http://www.optimalwebworks.com/business-blog-strategy/blog-business/#comments</comments>
		<pubDate>Wed, 17 Sep 2008 01:40:22 +0000</pubDate>
		<dc:creator>Optimal Webworks</dc:creator>
				<category><![CDATA[Business Blog Strategy]]></category>
		<category><![CDATA[Featured Articles]]></category>

		<guid isPermaLink="false">http://www.optimalwebworks.com/?p=13</guid>
		<description><![CDATA[Learn how to use business blogs to help your company connect with target audiences and increase customer loyalty.]]></description>
			<content:encoded><![CDATA[<p>Learn how to use business blogs to help your company connect with target audiences and increase customer loyalty.<span id="more-13"></span></p>
<p>Business and corporate blogging has become an essential part of establishing and maintaining many companies&#8217; online presence.</p>
<p>By joining the blogosphere, your company becomes uniquely positioned to converse with with its clients in a very real and honest way. Any many B2C and event B2B customers appreciate the increased dialogue.</p>
<p>But what is it about blogging that makes the practice necessary for your business and how do you get started?</p>
<p>In this <strong>how to blog for business</strong> series, we will discuss:</p>
<ul>
<li>What are Blogs?</li>
<li>How do Business and Corporate Blogs Differ from &#8216;Normal&#8217; Blogs?</li>
<li>How do You Identify Blogs in Your Industry?</li>
<li>How to Plan Your Business&#8217;s Blog</li>
<li>How to Know What to Write in Your Company Blog</li>
<li>How to Create an Editorial Calendar for Your Company&#8217;s Blog</li>
<li>How to Find Readers for Your Company Blog</li>
</ul>
<p>We&#8217;d love to hear about your blogging experiences. Please share them on any of these posts!</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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