CPI Pricing Examples

CPI (Cost Per Install) directly correlates to CTR (click-through rate) and CVR (conversion rate).

CTR is the number of clicks your ad receives divided by the number of impressions generated. CVR is the number of converting leads divided by the number of clicks the ad received.

Higher CTRs and CVRs result in lower CPI, and vice versa.

If your ad receives 10,000 impressions and the ad receives 6 clicks, you’ll see a 0.06% CTR.

If those 6 clicks generate 3 installs, your ad will have a 50% CVR. Our tests have shown that the average application’s CVR ranges from 30%-60%, depending on the market.

We can find the CPI by multiplying the cost per click (CPC) by the number of clicks (6), and then dividing that by the number of conversions.

In the U.S., targeted gaming clicks can cost anywhere from $0.60 to $2.60, depending on the demographic. For this example, let’s say our CPC is $0.75.

$0.75 CPC x 6 clicks = $4.50
$4.50 cost / 3 conversions = $1.50 CPI

Cost Per Install (CPI) Example
U.S. Targeted: $0.50 – $2.00 

Influences on cost:

  • Target demographics
  • Brand awareness
  • Creative control